Nike just launched The Roster + The Nike Football Program last week. I was the lead Flash Developer on The Roster project and was happy to participate in the super talented Program team!

PROJECT DESCRIPTION

Check out The Roster to get bios, stats, media and gear preferences for the league’s most dominant players, only at NikeFootball.com. http://bit.ly/c7GOUF

Ready to earn your spot at the next level? Check out The Nike Football Program at NikeFootball.com. Get to work starting with a SPARQ Rating, then build your speed, power and explosiveness with intense SPARQ Training. The Nike Football Program lets you learn from the best pro players and trainers in the game, and keeps you up on all the latest high-performance Nike gear. It’s time to get serious about getting better. Report to training with The Nike Football Program and sign the Letter of Intent: http://bit.ly/2krTzp

Art Director’s Club 88

Head 2 Head – Silver, Web Application / Games / Entertainment

Nike SPARQ Training – Bronze, Online Branded Content / Product / Service promotion

One Show Interactive Volume XII

Nike SPARQ Training -
Bronze,  Online Branded Content / CampaignBronze, Microsites / Product specific subsites

Nike Football Head 2 Head – Gold, Branded Applications Web

This is a project I did earlier around 2005. Each face of lincoln has a different color composition generated by a program. Click for a larger view.

All serious football players have swagger in his stats. As a kid grew up in Asia who doesn’t know much about American football, it is amazing to know that most of the high school football kids memorize their play stats by heart.  And that was the origin of this project – build a visualization tool for football kids to compare against one another, or even pro athletes.

For me, as the lead developer, the major challenge was to analyze massive amount of data from different sources, and then present the data comparisons in a elegant yet meaningful way.  Here is a video produced by R/GA to showcase the final result:

PROJECT SUMMARY

Nike Football’s Head2Head tool allows users to compare themselves to any player, at any level, at any stage of their career. By simply entering his name, a player can create an instant visualization of his stats versus any opponent – high school, college or pro. Then, using the comparison as motivation, he can launch one of several video tutorials featuring the NFL’s best players. The result is a platform that lets players see how they stack up in their position, and then gives them the means to get better at it.

To produce instant stat visualizations for any player virtually anywhere in the country, a tremendous amount of data needs to be trafficked. Head2Head achieved a seamless experience by leveraging partnerships with two of the world’s premier stat management companies, Max Preps and Stats.com. It also leveraged relationships with the NFL’s premier athletes to create position-specific videos users can download to an iPod and take out to the practice field.

CREDITS

Advertising Agency:
R/GA, New York

Creative Director:
Albert Patton, John White

Art Director:
Kenji Shimomura

Production Manager:
Marc Maleh, Guy Helson

Interaction Designer:
Lee Gordon, Fura Johannesdottir

Designer:
Diego Aguilar

Programmer:
Ryan Wang, Scott Kyle, Ben Sosinski

AWARDS

Art Directors Club
Silver, Web Applications/Downloads: Games/Entertainment 2009

One Show Interactive
Gold, Branded Applications – Web 2009

Clio Awards
Gold, Interactive 2009

The Webby Awards
People’s Voice Winner, Interactive Advertising – Game or Application 2009